Welcome to Align Matcha

Greetings from all of us at Align Matcha and welcome to our first official blog post. We thought we’d start things off by discussing what Align Matcha is all about and why we do what we do. So, without further ado…

Who’s Align Matcha?

Simply put, our mission is to bring Japanese tea into everyday life and help you reconnect with yourself and the world around you. Align Matcha was born from a deep respect for the centuries-old Japanese tea ceremony and rooted in the concept of “Totonoe" (to align mind, body, and spirit). We believe the practice of making the tea is as much about presence as it is about tea itself. In this ritual, every movement is intentional and sacred. It’s a quiet celebration of simplicity, harmony, and respect—values that feel more vital than ever in today’s fast-paced world. Whether you’re whisking a bowl of matcha before work or sharing a cup with friends on a quiet afternoon, we believe in the power of small rituals to bring clarity, calm, and connection.

Where it comes from

Our matcha is sourced from the finest tea-growing regions of Japan, where generations of farmers have perfected the art of cultivating shade-grown “tencha” tea leaves. We work closely with our partners to ensure that every packet of Align Matcha reflects the care, craftsmanship, and cultural heritage behind it. These means you won’t find any non-Japanese tencha leaves being blended in to reduce costs. This is the good stuff with all of the benefits you’d want from high quality matcha tea. 

We’re just getting started

This is just the beginning. We can’t wait to share more stories, tutorials, recipes, and insights to help you deepen your matcha knowledge to help you live more intentionally. Whether you’re new to matcha or a lifelong enthusiast, we’re honored to be part of your journey.

So welcome to Align Matcha – Sip Into Alignment